YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators

techcrunch.com/2025/05/14/youtube-targets-tv-dollars-with-nfl-deal-bingeable-shows-from-creators

YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers. Notably, the Google-owned video service is expanding its relationship with the NFL and plans to exclusively stream the NFL’s first…

This story appeared on techcrunch.com, 2025-05-14 21:30:00.
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