CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
digiday.com/future-of-tv/cmo-strategies-a-guide-to-marketers-success-metrics-for-ad-supported-streamers-including-netflix-prime-video-and-roku
01 Advertisers weigh a range of metrics — from impressions to sales — to gauge streaming campaign success
- 02 Streaming services are a mixed bag when it comes to providing sufficient lower-funnel marketing
- 03 Streaming ad costs may be coming down, but a fragmented marketplace presents…
This story appeared on digiday.com, 2025-05-01 04:01:00.