How Reckitt is beating the AI odds with its approach to pilots

digiday.com/marketing/how-reckitt-is-beating-the-ai-odds-with-its-approach-to-pilots

Enthusiasm for AI implementation among marketers remains high, despite worries there’s an economic bubble forming, or that, according to a widely cited MIT study, 95% of AI pilots fail.
With that dubious success rate in mind, CPG advertiser Reckitt has taken a strict approach to its own…

This story appeared on digiday.com, 2025-11-20 05:01:00.
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