27-year-old ran a One Direction fan account as a teen—now she runs a media brand with 3.4M followers including Lorde and Bella Hadid: 'I love my job'

cnbc.com/2025/07/07/s-you-should-care-about-27-year-old-co-founder-on-building-a-media-empire.html

Lucy Blakiston used to think working in media meant living a glitzy life wearing kitten heels, getting her nails done and working from chic offices.
Instead, the 27-year-old runs her media empire, S--- You Should Care About, from her bedroom in Wellington, New Zealand, where she lives…

This story appeared on cnbc.com, 2025-07-07 15:38:02.
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