Amazon’s Prime Day sale is longer than ever — and even more important than usual for the company. Here’s why

marketwatch.com/story/amazons-prime-day-sale-is-longer-than-ever-and-even-more-important-than-usual-for-the-company-heres-why-dcc41d58

MarketWatch polling suggests interest in Amazon’s super-sized Prime Day is muted. BofA analysts say the longer event suggests Amazon has more capacity to offer discounts, despite tariff fears.

This story appeared on marketwatch.com, 2025-07-02 21:38:00.
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