Northeastern Japan pushes adventure travel for global tourists

asia.nikkei.com/business/travel-leisure/northeastern-japan-pushes-adventure-travel-for-global-tourists

SENDAI, Japan -- The tourism sector in Japan's northeastern Tohoku region is working to establish adventure travel, a type of experiential tourism that focuses on outdoor activities and cultural interaction. With a global market size for such tourism estimated at more than $400 billion,…

This story appeared on asia.nikkei.com, 2025-08-10 00:00:00.
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