How YouTube is trying to stay a step ahead of Netflix

businessinsider.com/youtube-is-trying-to-ahead-of-netflix-advertising-2025-5

A State Farm sponsorship enabled Hartbeat to greenlight the YouTube show "Caddie and the Kid."
Hartbeat via YouTube
YouTube described how it's using cultural sponsorships to attract advertisers and make TV-like shows.
The pitch comes as Netflix and other studios compete for YouTube…

This story appeared on businessinsider.com, 2025-05-27 08:33:01.
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