How Gen Z killed cereal: ‘They are going about breakfast in a different way than Millennials, Gen X and Baby Boomers’

fortune.com/2025/07/14/gen-z-killed-breakfast-cereal-vegetables-kellogg-sugar

Breakfast cereal could use a lucky charm.
U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker of Corn Flakes, Froot Loops, Rice…

This story appeared on fortune.com, 2025-07-14 12:29:42.
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