Google has defended Search against the first wave of disruption from generative AI, but AI agents and apps that can reduce clicks now threaten its ad business

ft.com/content/2bb07757-6039-46cc-8f1a-73d0a83584a7?accessToken=zwAGOs8uQUZYkc8rsHdXYDlGzNOPGnPQqDWEpw.MEUCIQDExiPzQHUWuQYvkYy08vqhm_CT7MiJQDTy-POFNIxfVAIgfD9ur3Ksji4ZLxkM8-ie-JdbWyUoUJKS7cfGNmMXytU&sharetype=gift

This story appeared on ft.com, 2025-07-26 12:23:07.909000.
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