The CEO who never was: how Linda Yaccarino was set up to fail at Elon Musk’s X

theguardian.com/technology/2025/jul/10/linda-yaccarino-resigns-x-elon-musk

Ex-NBC executive was tasked with building an ‘everything app’, but billionaire owner was biggest obstacle in her path
In May 2023, when Linda Yaccarino, an NBC advertising executive, joined what was then still known as Twitter, she was given a tall order: repair the company’s…

This story appeared on theguardian.com, 2025-07-10 09:00:15.
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