CTV looks to invest in creator content to win over more ad dollars

digiday.com/media/ctv-looks-to-invest-in-creator-content-to-win-over-more-ad-dollars

In 2025, CTV channel operators are widening their portfolios of creator content in a bid to capture more ad dollars.
CTV companies such as Tubi, Samsung TV Plus and Netflix are leaning into creators, with all three expanding their creator offerings or announcing the production of…

This story appeared on digiday.com, 2025-08-21 04:01:00.
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