Why Amazon Prime Video is a sleeping giant as AI upends the streaming wars

businessinsider.com/ai-amazon-prime-video-content-spending-netflix-youtube-morgan-stanley-2025-7

Amazon may use AI to save money on movies and shows, like "The Summer I Turned Pretty."
ERIKA DOSS/Prime Video
AI is shaking up the media industry and could soon lower content costs.
Amazon, YouTube, and Netflix will be among the biggest winners of this shift, Morgan Stanley says.
These…

This story appeared on businessinsider.com, 2025-07-11 09:22:01.
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