Despite paying $900M in tariffs, Apple’s Tim Cook isn’t announcing price increases — yet

techcrunch.com/2025/05/01/despite-paying-900m-in-tariffs-apples-tim-cook-isnt-announcing-price-increases-yet

Increased tariffs cost Apple $900 million last quarter, the company said when it announced solid first quarter results.
While almost a $1 billion in extra fees paid to the government is nothing to sneeze at, Apple is so enormous that one analyst on the quarterly earnings call described…

This story appeared on techcrunch.com, 2025-05-01 22:58:20.
The Entire Business World on a Single Page. Free to Use →