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Starbucks is pioneering the ‘coffeehouse of the future’ with comfy chairs and couches as its CEO pushes to reimagines stores
fortune.com/2025/07/06/starbucks-coffeehouse-of-the-future-store-redesigns-new-york-california
Starbucks is introducing premium features, including comfortable couches, warm lighting, and revamped wall art in redesigned stores starting in New York and Southern California. The changes align with CEO Brian Niccol’s “Back to Starbucks” plan, which aims to get customers to stick around…
This story appeared on fortune.com, 2025-07-06 13:29:00.