Visa: Issuer Customer Lifetime Value Hinges on Personalization and Real-Time Experiences

pymnts.com/visa/2025/visa-issuer-customer-lifetime-value-hinges-personalization-real-time-experiences

It would be understandable to ascribe certain characteristics to the best-in-class issuers.

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The PYMNTS Intelligence and Visa DPS report “The Best-In-Class Modern Card Issuer: Driving Customer Lifetime Value Through Innovation” surveyed 451 executives who weighed…

This story appeared on pymnts.com, 2025-06-11 08:00:09.
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