Shein steps up Europe charm offensive to offset US tariff fallout

asia.nikkei.com/Business/Retail/Shein-steps-up-Europe-charm-offensive-to-offset-US-tariff-fallout

PARIS -- "Fashion is a right, not a privilege," Shein says in its new advertisement in France, as the fast-fashion online retailer ramps up a public relations campaign in Europe, where it has shifted its focus after the U.S. clamped down on small parcels.
The Singapore-headquartered…

This story appeared on asia.nikkei.com, 2025-06-01 00:00:00.
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