E.l.f. Beauty buys Hailey Bieber’s Rhode makeup brand in deal worth about $1-billion

theglobeandmail.com/business/article-elf-beauty-acquires-rhode-hailey-bieber

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by e.l.f. Beauty Inc. ELF-N for about US$1-billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.
E.l.f. said on…

This story appeared on theglobeandmail.com, 2025-05-28 21:11:40.
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