Battery behemoths battle: Duracell is suing Energizer over battery-life claims

fortune.com/2025/06/17/duracell-sues-energizer-max-battery-life-power-boost-claims

Duracell has filed a lawsuit against Energizer. The battery companies are battling over Energizer’s claims that its MAX batteries last 10% longer than Duracell. Duracell, which is owned by Berkshire Hathaway, says it has suffered “irreparable reputational harm” because of the ads. The…

This story appeared on fortune.com, 2025-06-17 15:20:20.
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