Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’

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Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’

fortune.com/2025/06/27/nike-stock-ceo-tariff-trump-china-trade-deal-q4-earnings

Nike stocks soared Friday, despite a 12% revenue slump in the fourth quarter. CEO Elliott Hill told analysts Thursday he expects a better fiscal year ahead, albeit one that begins with a tariff-fueled cost increase estimated at $1 billion.
Nike leadership braced investors for…

This story appeared on fortune.com, 2025-06-27 22:29:45.