Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy

digiday.com/marketing/agencies-are-racing-to-offer-zero-click-analysis-tools-but-monetizing-them-isnt-easy

Digitas is the latest agency to launch a zero-click search analysis tool. Last week, the Publicis Groupe business’s U.K. arm shipped Model Sight, software that can evaluate how LLM-powered search is representing a client’s brand back to web users.
“[Clients] need to be able to understand…

This story appeared on digiday.com, 2025-11-17 05:01:00.
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