Startup New Generation Builds Agent-Friendly Storefronts for Brands

pymnts.com/artificial-intelligence-2/2025/startup-new-generation-builds-agent-friendly-storefronts-for-brands

Artificial intelligence (AI) commerce startup New Generation — or New Gen — said Tuesday (May 20) that it has raised $4.5 million in seed funding to help brands adapt to the rise of AI-powered shopping.
Co-founded by Harvard Business School alumni Adam Behrens and Jonathan Arena, the…

This story appeared on pymnts.com, 2025-05-20 18:03:16.
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