Zig Serafin on using AI to make companies more human

semafor.com/article/08/15/2025/qualtrics-zig-serafin-on-using-ai-to-make-companies-more-human

The Signal Insight
Can AI make your business more human? Zig Serafin’s contention is that it can, and it needs to. Since 2020, the former Microsoft executive has been CEO of Qualtrics, a company specializing in “experience management,” or the challenge of helping businesses collect,…

This story appeared on semafor.com, 2025-08-15 08:59:14.
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