Walmart finds its cushion in advertising as tariffs bite

digiday.com/marketing/walmart-finds-it-cushion-in-advertising-as-tariffs-bite

Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising.
In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year. Strip that out,…

This story appeared on digiday.com, 2025-08-22 04:01:00.
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