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Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion
bostonherald.com/2025/05/29/elf-acquires-rhode-hailey-bieber
E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said.
Bieber’s Rhode had $212 million in net sales in the 12 months that ended March 31. The company’s products are only available online, but by the end of this year it plans to begin an…
This story appeared on bostonherald.com, 2025-05-29 17:36:03.