Cheap deals and gaming: How China's Temu conquered Europe

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Cheap deals and gaming: How China's Temu conquered Europe

euronews.com/business/2025/09/10/cheap-deals-and-gaming-how-chinas-temu-conquered-europe

Low prices and an aggressive marketing strategy, including a gamified shopping experience, made Temu one of Europe’s most downloaded apps in 2024.

This story appeared on euronews.com, 2025-09-10 05:56:35.

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