How CVS Is Turning First-Party Data Into Its Retail Media Power Play

pymnts.com/news/retail/2025/how-cvs-is-turning-first-party-data-into-its-retail-media-power-play

Watch more: Retail Media as the New Growth Engine: How CVS Is Merging Data, Loyalty and the In-Store Experience




When most people think of CVS, they think of prescriptions, cough drops, or perhaps those famously long receipts.
But those receipts, and every other customer…

This story appeared on pymnts.com, 2025-11-21 09:03:47.
The Entire Business World on a Single Page. Free to Use →