Gen Z dreams of a ‘Ralph Lauren Christmas’ in a dollar store American economy

fortune.com/2025/11/04/why-is-ralph-lauren-christmas-so-popular-nostalgia-gen-z

This holiday season, a new obsession is sweeping through American homes: the “Ralph Lauren Christmas.” But it’s not just luxury shoppers and Manhattan brownstones getting swept up in visions of tartan, velvet, and brass candlesticks. Instead, millions of budget-minded Americans are…

This story appeared on fortune.com, 2025-11-04 21:37:24.
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