Amid competition with Roblox, Fortnite’s in-game item strategy appeals to both creators and brands

digiday.com/media/amid-competition-with-roblox-fortnites-in-game-item-strategy-appeals-to-both-creators-and-brands

Fortnite’s move into in-game item sales is giving advertisers a new incentive to ramp up spending.
On Thursday, Sept. 18, Epic Games announced that Fortnite creators will be able to sell virtual items directly through their experiences on the metaverse platform starting in December.…

This story appeared on digiday.com, 2025-09-24 04:01:00.
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