Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

digiday.com/media-buying/media-buying-briefing-buyers-to-weigh-the-flexibility-of-digital-with-the-upfronts-legacy-scale

NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming — with YouTube pushing itself right into the middle of proceedings.
Could 2025 be the year that ad dollars shift in greater volume from the linear broadcast…

This story appeared on digiday.com, 2025-05-12 04:01:00.
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