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Amazon reverses its Google Shopping retreat, making life harder for performance buyers
digiday.com/media-buying/amazon-reverses-its-google-shopping-retreat-making-life-harder-for-performance-buyers
The sunny days are turning colder, the kids are headed back to school, and Amazon appears to have concluded its market-quaking pause on Google search spending. Summer’s over, it seems, for performance marketers.
Back in July, Amazon cut its investment in Google Shopping ads down to…
This story appeared on digiday.com, 2025-08-29 04:01:00.