Lidl goes upmarket with a focus on elite London postcodes as part of its aggressive $665 million U.K. expansion

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Lidl goes upmarket with a focus on elite London postcodes as part of its aggressive $665 million U.K. expansion

fortune.com/europe/2025/05/08/lidl-goes-upmarket-with-a-focus-on-elite-london-postcodes-as-part-of-its-aggressive-665-million-u-k-expansion

While the stars of Made In Chelsea might find the organic quinoa a bit more difficult to locate in their new local Lidl, a shopping trip there will surely prove much more cost-effective than nipping into Whole Foods Market.
And that’s before they encounter the enticements of the eclectic…

This story appeared on fortune.com, 2025-05-08 10:08:39.