Trying to Dethrone the Birkin? Make Fewer Bags

wsj.com/business/retail/trying-to-dethrone-the-birkin-make-fewer-bags-2ddf733d

Chanel has taken a less effective approach to competing with the Hermès bag than American luxury brand The Row.

This story appeared on wsj.com, 2025-06-20 09:30:00.
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