Iconic scent brand Yankee Candle reinvents itself amid declining sales

thestreet.com/retail/iconic-scent-brand-yankee-candle-reinvents-itself-amid-declining-sales

Yankee Candle is rebranding its candles with a new logo and wax reformulation.
It will work with influencers to attract younger, premium shoppers.
Yankee Candle has been struggling with declining sales in the crowded space.
Yankee Candle is working to rebrand its portfolio to avoid being…

This story appeared on thestreet.com, 2025-07-26 13:03:00.
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