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E.l.f. Beauty to Acquire Hailey Bieber’s Rhode in $1 Billion Deal
wwd.com/beauty-industry-news/elf-beauty-acquires-hailey-bieber-rhode-billion-dollar-deal-1237822903
Beauty has a new billion-dollar baby: Hailey Bieber.
E.l.f. Beauty has reached an agreement to acquire Bieber’s beauty brand Rhode in a deal valuing it at $1 billion, the companies jointly revealed Wednesday.
The news comes just a month after WWD reported that Rhode had hired JP Morgan…
This story appeared on wwd.com, 2025-05-29 00:14:55.618000.