How China’s Gen Z sparked a doll fashion craze – and its impact on the economy

scmp.com/economy/china-economy/article/3322816/how-chinas-gen-z-sparked-doll-fashion-craze-and-its-impact-economy

A booming market for miniature clothing has become the latest growth driver in China’s “doll economy” – fuelled by Gen Z’s passion for the toys and the emotional comfort they provide.
“Loving ball-jointed dolls is as natural as breathing,” said 21-year-old Clementine Cai from Zhejiang.…

This story appeared on scmp.com, 2025-08-25 00:00:11.
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