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Gap’s Big Beauty Bet: Why Wall Street’s Excitement Is Wrong
247wallst.com/investing/2025/09/07/gaps-big-beauty-bet-why-wall-streets-excitement-is-wrong
Key Points
Gap (GPS) is expanding into beauty and accessories, moving beyond small-scale offerings to a major push starting with Old Navy.
The company plans to offer “brand-right” beauty products at Gap and Banana Republic, tailored to each brand’s identity.
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This story appeared on 247wallst.com, 2025-09-07 08:48:48.