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Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans
digiday.com/marketing/marketers-set-to-meet-with-tiktok-in-cannes-to-discuss-the-platforms-future-plans
Last year at the Cannes Lions festival, TikTok execs were peppered with questions about the app’s future in the U.S. This time, advertisers want to know about its future, full stop.
Whether it’s querying TikTok’s long-term plans for AI, clarity on its partner programs or the inside track…
This story appeared on digiday.com, 2025-06-11 04:01:00.