How probiotic soda Olipop leveraged social media to grow from a $100,000 investment to a $1.85 billion brand on shelves at Walmart, Target, and Whole Foods

fortune.com/article/olipop-social-media-walmart-target-whole-foods-soda

Soda is becoming a superfood. Next time you go down the soft drink aisle at the grocery store, you may notice a growing number of new names and designs vying for your dollars.
They aren’t just promising a refreshing satisfaction to your sweet tooth or carbonation craving—the new industry…

This story appeared on fortune.com, 2025-05-01 14:00:00.
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