Marc Benioff-backed influencer agency Whalar Group is buying a creator startup for $20 million as M&A ramps up

businessinsider.com/influencer-agency-whalar-group-acquires-creator-startup-business-of-creativity-2025-5

Whalar Group cofounders and co-CEOs James Street and Neil Waller.
Whalar Group
Whalar Group has acquired Business of Creativity for $20 million.
The acquisition will help Whalar expand its business with more ways to connect brands and creators.
This is Whalar's first acquisition since…

This story appeared on businessinsider.com, 2025-05-28 14:01:01.
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