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E.l.f. Beauty drops $1 billion on Hailey Bieber’s Rhode
thestreet.com/retail/e-l-f-beauty-drops-1-billion-on-hailey-biebers-rhode
I’ll admit it — until a few months ago, I had no idea what Rhode was.
The packaging was everywhere, and the words "glazing milk" started appearing in my TikTok feed like it was a new food group.
But as a millennial who came of age in the YouTube beauty guru era, I already had my…
This story appeared on thestreet.com, 2025-05-28 21:14:38.