‘This presidency is a brand-franchise’: Trump has taken the commercialization of politics to a new level

theguardian.com/us-news/2025/jun/21/trump-products-presidency-as-a-brand

“I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big.”
Those were Donald Trump’s words to writer Tony Schwartz in the Art of the Deal. In his second term, Trump has been thinking big about making money. Since his…

This story appeared on theguardian.com, 2025-06-22 05:58:50.542000.
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