The CEO who never was: how Linda Yaccarino was set up to fail at Elon Musk’s X

theguardian.com/technology/2025/jul/10/linda-yaccarino-resigns-x-elon-musk

In May 2023, when Linda Yaccarino, an NBC advertising executive, joined what was then still known as Twitter, she was given a tall order: repair the company’s relationship with advertisers after a chaotic year of being owned by Elon Musk. But just weeks after she became CEO, Musk posted…

This story appeared on theguardian.com, 2025-07-10 14:48:08.807000.
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