Premier League Makes An AI Play To Enhance The Fan Experience

forbes.com/sites/ronschmelzer/2025/07/02/premier-league-makes-an-ai-play-to-enhance-the-fan-experience

This summer, the Premier League didn’t sign who you might expect. Instead of a star striker or record-breaking winger, it brought Microsoft onto the roster.

This story appeared on forbes.com, 2025-07-02 18:15:58.
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