The twisted economics of ‘RushTok’: Some sorority pledge influencers can pay their tuition, but they’re fleeing online hate and backlash

fortune.com/2025/08/16/what-is-rushtok-sorority-pledge-social-media-backlash

Kylan Darnell became an overnight celebrity in the TikTok niche that documents the glitzy, ritualistic recruitment process for sororities. As a 21-year-old rising senior four years later, she’s taking more of her sorority life offline.
Darnell has until now been the embodiment of…

This story appeared on fortune.com, 2025-08-16 15:24:40.
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