Outdoor Voices founder Ty Haney raises $11 million for her second startup

fortune.com/2025/06/11/ty-haney-tyb-try-your-best-series-a-loyalty-consumer

Loyalty program. Outdoor Voices founder Ty Haney launched her second startup, Try Your Best (or TYB), more than three years ago. It was peak Web3, a space that Haney became highly interested in after she left the athletic apparel retailer that, in some ways, defined 2010s startups.…

This story appeared on fortune.com, 2025-06-11 13:19:10.
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