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Mattel Mulls AI-Powered Toys With OpenAI Partnership
pymnts.com/news/artificial-intelligence/2025/mattel-mulls-ai-powered-toys-with-openai-partnership
Mattel reportedly teamed with OpenAI to weave artificial intelligence into its products.
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The toymaker, whose brands include Barbie and Hot Wheels, signed a deal to use OpenAI’s tools and could create digital assistants based on Mattel characters, Bloomberg…
This story appeared on pymnts.com, 2025-06-12 13:53:04.