REI’s new CEO has a plan to turn around the beloved retailer—by going back to its roots

fortune.com/2025/05/08/rei-new-ceo-mary-beth-laughton-culture-stock-price-turnaround-outlook

One of the first public things REI's new CEO Mary Beth Laughton did upon taking the reins in early spring was to apologize for the outdoor gear retailer's endorsement in January of President Trump's candidate for Secretary of the Interior, the agency that oversees public lands like the…

This story appeared on fortune.com, 2025-05-08 16:05:00.
The Entire Business World on a Single Page. Free to Use →