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Patriotic profits? India's war-themed merch divides opinion
asia.nikkei.com/Politics/International-relations/India-Pakistan-crisis/Patriotic-profits-India-s-war-themed-merch-divides-opinion
NEW DELHI -- Indian brands and entrepreneurs are scrambling to capitalize on public sentiment over the country's recent conflict with Pakistan by launching war-related merchandise, applying for trademarks and vying to portray the fighting on cinema screens.
Markets have been flooded with…
This story appeared on asia.nikkei.com, 2025-05-24 00:00:00.