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IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5.7% YoY
thewrap.com/creator-economy-ad-spend-37-billion-for-2025
This story appeared on thewrap.com, 2025-11-20 14:35:00.467000.