South Korea's Hybe opens China office amid hopes of a K-pop reversal from Beijing

cnbc.com/2025/05/30/k-pops-hybe-set-to-capitalize-on-china-reopening-with-new-subsidiary.html

South Korea's largest K-pop agency Hybe has established its first office in China — amid signs that Beijing is lifting its unofficial ban on K-pop shows.
The agency behind global sensation BTS has been preparing to establish itself in China since last year, a Hybe official said…

This story appeared on cnbc.com, 2025-05-30 04:58:15.
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